SAN FRANCISCO — For decades, the pre-dawn commemoration of the San Francisco earthquake of 1906 has featured dwindling survivors lined up on a stage at Lotta's Fountain, where those displaced by the April 18 temblor and fire once left messages for loved ones.
On the 80th anniversary, more than 300 honorees turned out, among them three of the Downey brothers — Irish one-time pugilists in derby hats — and Cyril Magnin, who survived the disaster as a boy of 6 and came to head a multimillion-dollar chain of upscale women's clothing stores.
The late Herb Caen in his San Francisco Chronicle column called it "a convocation of ghosts" and worried that there would one day "be no survivors to remind us of the time a blazing city became a shining hour."
That day has come. This year, the only two known survivors — aged 108 and 112 — have made it clear they'd rather stay home. Lee Houskeeper, the San Francisco publicist who has orchestrated the event for the past quarter of a century, needed another symbol of pride and resilience.
He found it in a dress. A durable survivor, it is a black, two-piece, silk taffeta number with shamrock-patterned netting and beadwork applique, accompanied by a cream-colored wool broadcloth coat.
Thanks to a Los Angeles-based fashion school, a high-end haberdasher and a local history association president who long kept the dress in a suitcase in his basement, Houskeeper's event will live on with a new focus.
At the annual pre-event luncheon at John's Grill on Thursday, and the 5:11 a.m. Lotta's ceremony the following morning, the call will go out to the city's oldest families to search their attics for more such treasure.
Wilkes Bashford, whose Union Square store supplies former Assembly Speaker and San Francisco Mayor Willie Brown with his famously elegant wardrobe, will make the plea.
The Fashion Institute of Design & Merchandising, which opened its San Francisco campus in 1975, has examined the dress and pledged to open a gallery here for clothing that survived the earthquake, if enough can be authenticated.
With that, the commemoration — attended by hundreds in period dress who come for the camaraderie, the Bloody Marys and even the official messages on earthquake safety — will go on.
"You can see photos of buildings but until you see individuals in the dress of the time, you don't know what that time looked like," said Bashford, 80, who opened his store 48 years ago.
The annual remembrance was started in 1919 by the South of Market Boys, a fraternity that combined local charity with the pleasures of drink.
Real estate investor Leo Sapienza, who served as the group's last president, carried on the tradition with help from his daughter, Taren Sapienza, who took over in 1980 and brought Houskeeper on board in 1989.
During Houskeeper's years as event organizer, survivors with sharp memories gave way to those with more impressionistic recollections: a mother bending over a shaking crib, a father protecting his son from falling plaster, the Golden Gate Park encampments that became home to so many.
After the centennial — survivor count: 11 — Sapienza bowed out. The following year, hundreds crowded around Lotta's to cheer the city's tenacity. When Houskeeper convened a meeting soon after to debate the event's fate, it was longtime Chronicle reporter Carl Nolte who tipped the balance.
"He said the event had to go on," Houskeeper recalled, "because San Francisco is the real survivor."
Bashford picked up the next piece of the puzzle. An old friend of FIDM founder and president Toni Hohberg, Bashford has been an advisor to the San Francisco campus for two decades. When the publicity-shy Hohberg recently asked him to serve on the board, he agreed on the condition that the school toot its own horn a bit louder, he said.
Hohberg admired the earthquake commemoration and wanted to take part. And so began Houskeeper's garment search.
He turned to Ron Ross, president of the San Francisco History Assn., who had sold his 3,000-piece collection of original earthquake memorabilia, including recorded oral histories with survivors. He had, however, held on to a certain dress. He dug it up along with the 1988 typed donation letter from Elizabeth A. Jacklin, then of Buffalo Grove, Ill.
"My grandparents were anticipating attending the Opera in 1906 when the earthquake and fire changed their plans," the letter said. "Strangely, my grandmother's opera coat and black lace gown were among the few things saved when their home was destroyed and they became 'street' people."
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